Titel | DNA Arenas |
Agentur | Wieden + Kennedy |
Kampagne | DNA - EA Sports |
Werbende | Electronic Arts Inc. |
Marke | EA Sports |
Posted | Oktober 2007 |
Produkt | NBA Live '08 |
Geschäftsbereich | Videospielekonsolen |
Slogan | How Does It Feel? |
Story | NBA Live 08 cover athlete Gilbert Arenas is made up of all the moves he makes. In this spot utilizing in-game footage and special effects, we see trails and PlayStation3 icons show his every movement in detail. Basketball is truly part of Gilberts DNA. |
Problem | To build anticipation of the launch of NBA Live 08 and emphasize how the newly-added Go To Move for each player puts control in the gamers hands. |
Medientyp | Fernsehen |
Länge | |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Texter | Marc D'Avignon |
Etatdirektor | Steve Barry |
Etatdirektor | Victoria Krueger |
Executive Producer | Jelly Helm |
Executive Producer | Steve Luker |
Agency Executive Producer | Ben Grylewicz |
Art Director | Chris Thurman |
Agency Producer | Andy Murillo |
Produktionsfirma | Prologue Films |
Post-Produktion | Prologue Films |
Audio-Postproduktion | Lime Studios |
Regisseur | Kyle Cooper |
Regisseur | Jesse Jones |
Regisseur | Danny Yount |
Tonstudio | Beacon Street |
Produktionsfirma | Beacon Street |