EA Sports - "Go To Move"

Wieden + Kennedy

Wieden + Kennedy Portland, Vereinigte Staaten von Amerika

4440

Titel	Go To Move
Agentur	Wieden + Kennedy
Kampagne	NBA Draft - EA Sports
Werbende	Electronic Arts Inc.
Marke	EA Sports
Posted	JunI 2007
Produkt	NBA Live '08
Geschäftsbereich	Videospielekonsolen
Slogan	How Does It Feel?
Story	Playing the role of teacher, Gilbert Arenas and his young protégé Kevin Durant square off in a one-on-one battle. Arenas is trash-talking and thinks he can stop Kevin Durant until Durant (starring in his first TV commercial since turning pro) unleashes his Go To Move with a powerful drive to the hoop and dunk. While still maintaining that he is superior to Durant, Arenas acknowledges that his young protégé is ready for NBA Live 08.
Problem	To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft.
Medientyp	Fernsehen
Länge	30 seconds
Redaktionsbüro	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Texter	Marc D'Avignon
Art Director	Jayanta Jenkins
Etatdirektor	Steve Barry
Etatdirektor	Victoria Krueger
Produzent	Niki Polyocan
Assistant Producer	Fran O'Connor
Executive Producer	Jelly Helm
Executive Producer	Steve Luker
Agency Executive Producer	Ben Grylewicz
Produktionsfirma	MJZ
Tonstudio	Amber Music
Produktionsfirma	Amber Music