| Titel | Pool |
| Titel (Originalsprache) | Piscine |
| Agentur | CLM BBDO |
| Kampagne | Luxury - Mars Petfood |
| Werbende | Mars, Inc. |
| Marke | Frolic |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 3 |
| Geschäftsbereich | Tierfutter, Tierpflegeprodukte & Dienstleistungen |
| Slogan | She's only with him for his biscuits |
| Story | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| Philosophie | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| Problem | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Gilles Fichteberg |
| Executive Creative Director | Jean-Francois Sacco |
| Art Director | Lucie Valloton |
| Etatdirektor | Delphine Carpier |
| Kundenbetreuer | Julien Lemoine |
| Kundenbetreuer | Judith Romero |
| Kundenbetreuer | Thomas Laurent |
| Post-Produktion | Clive Stewart |
| Post-Produktion | Picto |
| Fotograf | Clive Stewart |
| Art Buyer | Sylvie Etchemaité |
| Druck-Produzent | Sylvie Etchemaité |
| Werbeleiter | Maud Roussel |
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