Titel | Swimming-Pool |
Titel (Originalsprache) | Piscine |
Agentur | CLM BBDO |
Kampagne | Luxury - Mars Petfood |
Werbende | Mars, Inc. |
Marke | Frolic |
Datum der ersten Ausstrahlung/Veröffentlichung | 2010 / 4 |
Geschäftsbereich | Tierfutter, Tierpflegeprodukte & Dienstleistungen |
Slogan | She's only with him for his biscuits |
Slogan (Originalsprache) | Si elle est avec lui, c'est pour ses croquettes |
Story | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
Story (Originalsprache) | Cette campagne met en scène des couples de chiens mal assortis. Ils sont gros, laids et plutôt avachis, elles sont apprêtées, fières et précieuses. Pourquoi sont-elles en couples avec ces chiens? Pour leur croquettes, bien sûr... |
Philosophie | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
Problem | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
Medientyp | Fernsehen & Kino |
Executive Creative Director | Gilles Fichteberg |
Executive Creative Director | Jean-Francois Sacco |
Art Director | Lucie Valloton |
Regisseur | Jérôme Langlade |
Produktionsfirma | Quad Productions |
Etatdirektor | Delphine Carpier |
Agency Producer | Sylvie Etchemaité |
Kundenbetreuer | Julien Lemoine |
Kundenbetreuer | Judith Romero |
Kundenbetreuer | Thomas Laurent |
Ton | Schmooze |
Werbeleiter | Maud Roussel |
Werbeleiter | Delphine Carpier |