Samsonite - "Samsonite Vs Risky Business"

Saatchi & Saatchi Brussels

Saatchi & Saatchi Brussels Bruxelles, Belgien

5858

Titel	Samsonite Vs Risky Business
Agentur	Saatchi & Saatchi Brussels
Kampagne	Samsonite VERSUS The World
Werbende	Samsonite Corp.
Marke	Samsonite
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 8
Produkt	Triforce
Geschäftsbereich	Reisetaschen & Koffer
Story	At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTM case remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.
Philosophie	‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.
Medientyp	Internet-Film
Länge	55 seconds
Art Director	Arnold Hovaert
Texter	Damien Veys
Creative Director	Alexander Cha'ban
Etatdirektor	Jonathan Moerkens
Produktionsfirma	Denzzo
Regisseur	Lars Damoiseaux
Produzent	Jeroen Berx
Produzent	A A