Skoda - "Review Hacking"

DDB Paris

DDB Paris PARIS, Frankreich

Awards

7571

Marke: Skoda
Länder: Frankreich

Werbende: Volkswagen Group

Titel	Review Hacking
Agentur	DDB Paris
Kampagne	Review Hacking
Werbende	Volkswagen Group
Marke	Skoda
Posted	Juli 2023
Geschäftsbereich	Autos
Philosophie	In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it’s a bit more complicated for Škoda. So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors? ŠKODA and Track DDB present « Review Hacking” A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in. As ŠKODA FABIA is not one of these car models, it is not one of these videos either. That’s why ŠKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new ŠKODA FABIA in videos of star models that generate more traffic. In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA.
Medientyp	Case Study
Länge	84 seconds
Werbeleiter	Antoine Weil
Werbeleiter	Marie-Charlotte Bosvieux
Werbeleiter	Céline Hahn
Werbeleiter	Marc Salaud
Agentur	TRACK DDB°
Chief Creative Officer	Alexander Kalchev
Creative Director	Benjamin Dessagne
Creative Director	stephane santana
Kundenbetreuung	Vincent Leorat
Kundenbetreuung	Coralie Bouillier
Kundenbetreuung	Paul Pieuchot
Head of Social Media	Pierre Guengant
Social Media Manager	Edouard Frapier
Community Manager	Maxime Yeh