Gesicht Zeigen! An association encouraging people to stand against racism in Germany - "Hitler Hashtag"

Ogilvy Germany

Ogilvy Germany Berlin, Deutschland

Awards

6641

Marke: Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Länder: Deutschland

Werbende: Gesicht Zeigen!

Titel	Hitler Hashtag
Titel (Originalsprache)	#Hitler
Brief	Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born.
Agentur	Ogilvy Germany
Kampagne	Hitler Hashtag
Werbende	Gesicht Zeigen!
Marke	Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Posted	November 2018
Geschäftsbereich	Gemeinnützige Organisationen
Story	An association encouraging people to stand against racism in Germany
Medientyp	Presse & Publikationen
Chief Creative Officer	Stephan Vogel
Managing Creative Director	Tim Stuebane
Texter	Holly Attrill
Texter	Anke Roell
Art Director	Philipp Bertisch
Art Director	Stephan Westerwelle
Fotograf	Karsten Wegner
Agency Producer	Alexander Pfaff
Leiter der Werbeabteilung	Sophia Oppermann
Leiter der Werbeabteilung	Rebecca Weis
Kundenbetreuung	Max Brunner
Kundenbetreuung	Constanze Kobe
Art Buyer	Martina Diederichs
Medienagentur	Mindshare
Post-Produktion	H&O