Chevrolet - "Eyes On The Road"

Commonwealth//McCann

Commonwealth//McCann Detroit, Vereinigte Staaten von Amerika

11017

Marke: Chevrolet
Länder: Vereinigte Staaten von Amerika

Werbende: General Motors Corp.

Titel	Eyes On The Road
Agentur	Commonwealth//McCann
Kampagne	Real People, Not Actors
Werbende	General Motors Corp.
Marke	Chevrolet
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 3
Geschäftsbereich	Autos
Story	Chevrolet injects the boring old focus group with an element of surprise -- and terror, and delight -- for the "Real People, Not Actors" campaign, launching today out of Commonwealth McCann. The effort subjects real folks to what appear to be the typical brand-driven survey sessions, but ultimately turn out to be spiked with tons of fun.
Philosophie	In one film, for example, the presenter asks the group to keep their eyes fixed to a screen before them, which features the view from a driving car. The task's made damn near impossible, however, when male strippers come in to flex their pecs and zombies enter, threatening disembowelment. It's after these charades that the moderator introduces the crowd to the 2015 Chevrolet Cruze, which helps people focus on their driving by allowing them to reply to text messages with the push of a button. All of the films help to promote the features of Chevrolet's 2015 lineup. Another film gives the focus group the 20 questions treatment, to an absurd extreme, while yet another centers on one-on-one sessions in which the interviewees gets blindsided by a killer clown. A road test film also shows parents the benefits of in-auto wifi, while one more poses a tough choice to Mom and Dad. The campaign also features a special livestream today on ChevroletBestDayEver.com, where the bfrand will treat viewers to a series of surprise concerts and guest apperances.
Medientyp	Fernsehen
Länge	32 seconds
Executive Creative Director	Bob Guisgand
Executive Producer	Brian DiLorenzo
Executive Creative Director	Duffy Patten
Supervising Producer/MAKE Partner	Tim Mack
Executive Producer	Kelly Balagna
Executive Producer/MAKE Founder	Dana Locatell
Creative Chairman	Linus Karlsson
Chief Creative Officer	Gary Pascoe
Stellvertretender Creative Director	Dan Marvin
Art Director	Celia Nelson
Senior Producer	Matt Flaker
Regisseur	Zach Merck MAKE
Online/VFX	Larry Chadwick
Sr. Audio Engineer	Grant Castleberry
Cutter	Spot Welders
Online/PLUTO	Detroit
Sr. Audio Engineer	Detroit
Sr. Audio Engineer	PLUTO