Gatorade - "Kevin"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, Vereinigte Staaten von Amerika

12129

Marke: Gatorade
Länder: Vereinigte Staaten von Amerika

Werbende: Stokely-Van Camp, Inc

Titel	Kevin
Agentur	TBWA\Chiat\Day Los Angeles
Kampagne	Everyday Athlete - Gatorade G2
Werbende	Stokely-Van Camp, Inc
Marke	Gatorade
Posted	März 2009
Produkt	G2
Geschäftsbereich	Alkoholfreie Getränke
Slogan	LESS CALORIES FOR MORE ATHLETES
Story	The Gatorade Company debuted the first of three new television spots as part of its national G2 Everyday Athlete Campaign, celebrating an everyday athlete who turned to sport to overcome tough times in this economy.
Philosophie	Gatorade has launched a comprehensive marketing campaign designed to appeal to a broader range of athletes beyond the traditional sidelines. The G2 Everyday Athlete Search, part of the new G campaign, is a call to action for all active people, not only to think about the Gatorade brand in new and exciting ways, but also to search for compelling ways they can challenge themselves to achieve while promoting the low-calorie benefit of the beverage with a tagline of Less Calories for More Athletes.
Problem	The first television spot of the campaign highlights the NBAs Kevin Garnett alongside an everyday athlete of the same first name. Kevin Crowe, of Sherman Oaks, Calif., overcame the misfortune of being laid off twice in one year by turning to swimming to preserve and conquer each day.
Medientyp	Fernsehen
Länge	30 seconds
Global Director of Media Arts	Lee Clow
Group Creative Director	Jimmy Smith
Executive Creative Director	Rob Schwartz
Stellvertretender Creative Director	Jayanta Jenkins
Art Director	Brent Anderson
Texter	Steve Howard
Etatdirektor	Brynn Bardacke
Management Supervisor	Jiah Choi
Account Executive	Adam Bersin
Group Planning Director	Scott MacMaster
Agency Producer	Dave Hoogenakker
Agency Executive Producer	Sarah Patterson
Assistant Agency Producer	Tim Newfang
Business Affairs Manager	Abilino Guillermo
Kaufmännischer Geschäftsführer	Linda Daubson
Regisseur	Dave Meyers
Filmproduzent/Produzent	Derek Roberto
Cutter	Chris David
Redaktionsbüro	89 Editorial
Post-Produktion	The Mill LA
Filmproduzent/Produzent	Lee Pavey
Produzent	Michael Jurasits
Musik	Human Worldwide
Tonstudio	Lime Studios
Produktionsfirma	RadicalMedia