| Titel | Picnic |
| Agentur | Clemenger BBDO |
| Kampagne | Binge Drinking - Alcohol Advisory Council of New Zealand |
| Werbende | Alcohol Advisory Council of New Zealand |
| Marke | Alcohol Advisory Council of New Zealand |
| Posted | Mai 2007 |
| Produkt | Anti Binge Drinking |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | It's not the drinking. It's how we're drinking. |
| Story | The campaign demonstrates the misery caused when alcohol takes over. It is sympathetic and non judgemental. A diverse range of problem drinkers have one thing in common - pain. |
| Philosophie | Help is just a call away. The Alcohol Drug Helpline understand the pain of alcohol misuse. |
| Problem | Get problem drinkers who feel trapped in a world ravaged by their drinking, to take the first step to getting their life under control. |
| Ergebnis | Double the number of calls to the helpline. |
| Medientyp | Presse & Publikationen |
| Art Director | Brigid Alkema |
| Texter | Brigid Alkema |
| Executive Creative Director | Philip Andrew |
| Etatdirektor | Shelley Dalton |
| Grafik-Designer | Geoff Francis |
| Creative Director | Mark Harricks |
| Fotograf | Jono Rotman |
| Art Director | Paul Young |
| Texter | Paul Young |
Mehr Projekte
ALLE SEHENShe was Number 15
- MARKE:
- The Life Foundation
- AGENTUR:
- Ogilvy & Mather (Vietnam) Ltd.
Here's your Husband
- MARKE:
- The Life Foundation
- AGENTUR:
- Ogilvy & Mather (Vietnam) Ltd.
Aborted girls
- MARKE:
- The Life Foundation
- AGENTUR:
- Ogilvy & Mather (Vietnam) Ltd.
Brothel
- MARKE:
- The Life Foundation
- AGENTUR:
- Ogilvy & Mather (Vietnam) Ltd.
Bouncy baby girl
- MARKE:
- The Life Foundation
- AGENTUR:
- Ogilvy & Mather (Vietnam) Ltd.
A Vagina, it dies
- MARKE:
- The Life Foundation
- AGENTUR:
- Ogilvy & Mather (Vietnam) Ltd.
Babies aborted
- MARKE:
- The Life Foundation
- AGENTUR:
- Ogilvy & Mather (Vietnam) Ltd.
Bullet
- MARKE:
- Environmental Protection Authority
- AGENTUR:
- Ogilvy New Zealand
Hand guns Rifles
- MARKE:
- Environmental Protection Authority
- AGENTUR:
- Ogilvy New Zealand