| Titel | Mass Effect 3 |
| Agentur | FCB West |
| Kampagne | Mass Effect 3 |
| Werbende | Electronic Arts Inc. |
| Marke | EA Mass Effect 3 |
| Posted | Februar 2012 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | Take Earth Back |
| Story | Whether it’s the Mayan prophecy of end times in 2012 or The Walking Dead, mankind is fascinated by the possibility of its own demise. We activated that truth by leveraging the game’s themes of survival, loyalty, bravery, love, and hope with a campaign that made the threat deeply personal. The result is an introspective, emotionally charged campaign, leading with our television spot, “Fight for Everything.” |
| Medientyp | Fernsehen |
| Markt | Vereinigte Staaten von Amerika |
| Chief Creative Officer | Chris Ford |
| Group Creative Director | Tony Vazquez |
| Group Creative Director | Colin McRae |
| Stellvertretender Creative Director | Derrick Ho |
| Stellvertretender Creative Director | Jake Slody |
| Art Director | Alyssa Collis |
| Texter | Will Decher |
| Agency Producer | Jeremy Arth |
| Produktionsfirma | Caviar |
| Regisseur | Reynald Gresset |
| Redaktionsbüro | Whitehouse Post |
| Spezialeffekte | The Mill London |
| Tonstudio | Mit Out Sound |
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