Zune - "Zunescape"

72andSunny

72andSunny Los Angeles, Vereinigte Staaten von Amerika

7858

Titel	Zunescape
Agentur	72andSunny
Kampagne	Zune Arts - Zune
Werbende	Microsoft
Marke	Zune
Posted	Mai 2007
Geschäftsbereich	TV, HiFi, Video
Story	"Zunescape" showcases the impressive collection of features for which the Zune is known -- wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design. Set to the yet-unreleased track "This Is Why I Rock", a remix of the #1 Billboard hit "This Is Why I'm Hot" by rap artist Mims, who developed a huge following via Myspace, the commercial is a virtual tour through a community of individually personalized Zunes, including a new pink model.
Philosophie	The original Zune launch messages of "sharing and friendship" is continued through the new campaign, which comprises a beautifully surreal :30 TVC directed by Olivier Gondry and shot by Oscar-winning DP Janusz Kaminski.
Problem	Show the unique features of the Zune: wireless song and picture sharing, fm tuner, vibrant 3-inch screen, videos, a customizable UI, and the unique two-tone industrial design.
Medientyp	Fernsehen
Länge	30 seconds
Agency Producer	Sam Baerwald
Creative Director	John Boiler
Filmproduzent/Produzent	Phillip Detchmendy
Cutter	Olivier Gajan
Regisseur	Olivier Gondry
Direktor Fotografie	Janusz Kaminski
Filmproduzent/Produzent	Claude Letessier
Texter	Jason Norcross
Agency Producer	Elisa Orsburn
Art Director	Bryan Rowles
Redaktionsbüro	Jigsaw Editorial
Tonstudio	Lime Studios
Spezialeffekte	Eight VFX
Tonstudio	Framework Sound, Inc.