| Titel | L´EAUNDRY Fragrance Laundry Detergent |
| Agentur |
Korefe
|
| Kampagne |
L´EAUNDRY Fragrance Laundry Detergent
|
| Werbende |
T.D.G Vertriebs
|
| Marke |
DELI GARAGE
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2015
|
| Geschäftsbereich | Umweltfragen
|
| Problem | The German brand The Deli Garage launched a laundry detergent that doesn’t smell like laundry detergent, but like a high-class perfume. The idea was to open up a new niche in a market which had only evolved in technical terms (better washing power etc.) but never with new takes on laundry detergent as a product itself. We were asked to develop a name and the packaging design for this product. |
| Ergebnis | Once we came up with “L’EAUNDRY”, this gave us the freedom to dive into the world of perfume flagon design, since the name says it all. Bottles in the shape of vintage chemist bottles kept the connection to laundry detergent. A white bottle “pour famme” and a black bottle “pour homme” presented the product in two scents. The typography and formal style were completely derived from the world of fine scents. |
| Medientyp |
Verpackung, Marke & Design
|
| Etatdirektor |
Arne Taegen
|
| Chief Creative Officer |
Stefan Kolle
|
| Creative Director |
Chritian Doering
|
| Stellvertretender Creative Director |
Lorenz Ritter
|
| Texter |
Lorenz Ritter
|
| Designer |
Christian Doering
|
| Designer |
Katharina Ullrich
|
| Produktionsfirma |
KAWE GmbH
|
| Fotograf |
Katharina Ullrich
|
| Ausstattung/Styling |
Tom Schuster
|
