Jenny Glover
Chief Creative Officer at Zulu Alpha Kilo
Kanada
TitelLeague of legislators 2
Agentur
Kampagne League of legislators
Werbende Brady
Marke Brady
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 9
Geschäftsbereich Staatliche Bildung
Slogan The game that ends gun violence
Story League of Legislators is available to play here. Brady, America’s oldest gun violence prevention organization, launched “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what is actually at the root of America’s gun violence epidemic. In response to disproven narratives about the roots of gun violence in America, “League of Legislators,” which was developed by Juniper Park\TBWA, proposes that if violent video games can cause gun violence, then a video game can also end gun violence. In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”
Medientyp Gaming
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