Dacia - "Another one drives a Duster (English)"

Publicis Conseil

Publicis Conseil Paris, Frankreich

18639

Marke: Dacia
Länder: Frankreich

Werbende: Renault

Titel	Another one drives a Duster (English)
Agentur	Publicis Conseil
Kampagne	Save the Queen
Werbende	Renault
Marke	Dacia
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 12
Geschäftsbereich	Allradantrieb
Story	Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model. For the occasion, Renault Group brand and its agency will make a special operation. The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France. To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics. All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car. The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car.
Medientyp	Fernsehen
Länge	34 seconds
Markt	Frankreich
Werbeleiter	Valérie Candeiller
Werbeleiter	Hortense Isnard
Werbeleiter	Bénédicte Rouquette
Werbeleiter	Gaëlle le Grouiec
Werbeleiter	Andreea Culcea
Werbeleiter	Olivier Bourquin
Executive Creative Director	Marcelo Vergara
Art Director	Kamal Bhatnagar
Art Director	Marieke Navaux
Texter	Marcelo Vergara
Kundenbetreuer	Stéphane Gaillard
Kundenbetreuer	Boris Langlois
Kundenbetreuer	Elodie Orosco
Kundenbetreuer	Cécile Cuzin
Kundenbetreuer	Bastien
Strategieplaner	Christel Engelvin
Agency Producer	Pierre Marcus
Agency Producer	Nathalie Levincent
Regisseur	AB/CD/CD
Produktionsfirma	Partizan
Direktor Fotografie	Alex LaMarque
Filmproduzent/Produzent	Jules Dieng
Post-Produktion	Vincent Bordier
Post-Produktion	Pierre Brière
Business Affairs	Carlos Serrano
Business Affairs	Till Buisson
Business Affairs	Jeanne Rault
Tonstudio	Emmanuel Rambaldi