| Titel | Helpless |
| Agentur | BBH |
| Kampagne | Helpless |
| Werbende | St John Ambulance |
| Marke | St John Ambulance |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 9 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Story | It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. |
| Philosophie | Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance |
| Problem | To generate a debate and awareness around the importance of first aid. |
| Medientyp | Fernsehen |
| Ton | Factory Studios |
| Post-Produktion | MPC LDN |
| Agency Producer | Matthew Towell |
| Creative Director | Ian Heartfield |
| Creative Director | Matt Doman |
| Creative Teammitglied | Charlene Chandrasekaran |
| Creative Teammitglied | Danny Morris |
| Werbeleiter | Scott Jacobson |
| Ton | Will Cohen |
| Cutter | Andy McGraw |
| Post-Produktion | Jean Clemont |
| Direktor Fotografie | Federico Alfonzo |
| Produzent | Josh Barwick |
| Executive Producer | James Bland |
| Executive Producer | James Studholme |
| Regisseur | Benito Montorio |
| Produktionsfirma | Blink Pictures |
| Team Manager | Katie Beevers |
| Team Director | Emma Brooker |
| Strategist | Carl Mueller |
| Strategic Business Lead | Ann Marie Costelloe |
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