Titel | Scary Clown Night |
Agentur | LOLA MullenLowe |
Kampagne | Burger King |
Werbende | Burger King |
Marke | Burger King |
Posted | April 2018 |
Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
Story | Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown. You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too. |
Medientyp | Case Study |
Länge | |
Post-Produktion | Serena |
Executive Creative Director | Pancho Cassis |
Creative Director | Fred Bosch |
Creative Director | Fabio Brigido |
Creative Director | Tomás Ostiglia |
Texter | Alvaro Palma |
Texter | Jose Sancho |
Texter | Tom Elliston |
Art Director | Pedro Sattin |
Community Manager | Alex Sanchez |
Etatdirektor | Carlos Solchaga |
Kundenbetreuer | Beatriz Sanz |
Kundenbetreuer | Laura Gerpe |
Strategieplaner | Marcelle Santos |
Communications Planner | Daniel Packness |
Agency Producer | Florencia Caputo |
Agency Producer | César Baciero |
Agency Producer | Diego Baltazar |
Produktionsfirma | Only 925 |
Regisseur | Rodrigo Cortés |
Executive Producer | Maria Jesus Horcajuelo |
Produktionsmanager | Óscar Vigiola |
Direktor Fotografie | Rafa García |
Cutter | Efraín Parrilla |
Fotograf | Ale Burset |
Digitale Retuschierung | Diego Speroni |
Musik | TBC Spain |
Medienagentur | Vision Media |
Public Relations Agency | Weber Shandwick |
Chief Creative Officer | Chacho Puebla |
Head of PR | Sarah Okrent |
Head of Brand Marketing | Fernando Machado |