| Titel | Unlimited Apologies (Film Case) |
| Agentur | McCann Lima |
| Kampagne | Unlimited Apologies |
| Werbende | Entel Perú |
| Marke | Entel |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 5 |
| Geschäftsbereich | Telekommunikation |
| Philosophie | The Peruvian telco market is ruled by pre-paid users as they represent more than 70%. When ENTEL arrived in the Peruvian market in 2014 as a challenger, it needed to be aggressive to try to change the most important rule: calling to numbers that are part of your same carrier is much cheaper than calling to other carriers. That´s why competitors created their own "Private Networks", which worked on the idea that being part of the biggest providers is more convenient. Regarding all this, ENTEL wanted to launch a new promotion for pre-paid wireless users which was unlimited calls to all providers. But being the new one is harder when consumers level of trust in the category is low. So in order to succeed and grow, we needed to raise our sales 10% vs. the previous year and get the best association with "a provider that understands my needs" thus creating an emotional bonding experience. |
| Medientyp | Interaktiv |
| Länge | |
| Chief Creative Officer | Christian Caldwell |
| Chief Creative Officer | Mauricio Fénandez Maldonado |
| Creative Director | Fabrizio Tapia |
| Creative Director | Giovanni Macco |
| Creative Director | Javier H Delgado |
| Creative Teammitglied | Carlos Banda |
| Texter | Javier H Delgado |
| Art Director | Fernando Valladares |
| Agency Executive Producer | Alonso Palomino |
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