Movistar 4G - "Leave Speed To The Internet"

Fahrenheit DDB

Fahrenheit DDB Lima, Peru

3654

Marke: Movistar 4G
Länder: Peru

Werbende: Movistar

Titel	Leave Speed To The Internet
Agentur	Fahrenheit DDB
Kampagne	Leave Speed To The Internet
Werbende	Movistar
Marke	Movistar 4G
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 12
Geschäftsbereich	Andere
Slogan	Leave Speed To The Internet
Story	The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway.
Philosophie	Leave Speed To The Internet
Problem	The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway.
Ergebnis	By the end of the summer, we covered 200,000 km, turning one of the country’s most dangerous roads into a safest one.
Medientyp	Mobiles Werbung
Länge	104 seconds
Mehr Informationen	http://www.movistar.com.pe/speed-control
Executive Creative Director	Ricardo Chadwick
Executive Account Director	Alberto Goachet
General Creative Director	Sergio Franco Tosso
Head of art	Luciano Leone
Texter	Hugo Elespuru
Art Director	Yoshi Ishikawa
Art Director	Mari Torres
Agency Producer	Vane Díaz
Agency Producer	Alexandra Barrio
Account Director	Fabianna Pezzia
Account Supervisor	Manuel Vergara
Production Company	Sangre
Director	Toño Sarria