ITV1 - "The Jury"

BBH

BBH London, Großbritannien

6358

Marke: ITV1
Länder: Großbritannien

Werbende: ITV

Titel	The Jury
Agentur	BBH
Kampagne	The Jury
Werbende	ITV
Marke	ITV1
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 11
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Story	The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’. The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny.
Problem	The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time. <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time.
Medientyp	Außenwerbung
Produktionsfirma	Grand Visual
Kundenbetreuer	Lucy Scott
Creative Director	Kevin Stark
Creative Director	Nick Kidney
Creative Teammitglied	Carl Broadhurst
Creative Teammitglied	Peter Reid
Werbeleiter	Henry Windridge
Werbeleiter	Oliver Rudland
Strategic Business Lead	Zara Mirza
Strategist	Emma Caldwell
Fotograf	Giles Revell
Produktionsfirma	Little Yellow Jacket
Produzent	Thalia Murray
Post-Produktion	Wellcom Retouching
Designer	Sid Russell
Produktionsfirma	The Mill London
Agency Producer	Sally Green