Titel | Assume That I can |
Agentur | Small |
Kampagne | Assume That I can |
Werbende | CoorDown |
Marke | CoorDown |
Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 3 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Story | Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality. |
Medientyp | Case Study |
Länge | |
Executive Creative Director | Luca Pannese |
Executive Creative Director | Luca Lorenzini |
Creative Director | Paolo Montanari |
Geschäftsführer | Alberto Scorticati |
Kundenbetreuer | Chiara Guadagnini |
Regisseur | Rich Lee |
DP | Christopher Probst |
Executive Producer | Karim Bartoletti |
Senior Producer | Silvia Bergamaschi |
Assistant Producer | Luca Bettinetti |
Cutter | Luca Angeleri |
Produktionsfirma | Indiana Production Company |
Assistant Director | Andrew Coffing |