Prudential - "Now What?"

McCann New York

McCann New York New York, Vereinigte Staaten von Amerika

1411

Marke: Prudential
Länder: Vereinigte Staaten von Amerika

Werbende: Prudential Financial, Inc.

Titel	Now What?
Agentur	McCann New York
Kampagne	Now What?
Werbende	Prudential Financial, Inc.
Marke	Prudential
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 8
Geschäftsbereich	Versicherung
Philosophie	Prudential Financial, Inc. (NYSE: PRU) is partnering with 19-year-old tennis player Ethan Quinn in a new advertisement directed by Reinaldo Marcus Green in partnership with creative agency McCann New York. The ad, which will premiere during the US Open Aug. 28-Sept. 10, showcases Ethan at a new stage in his life: Preparing for competition as a first-time professional and thinking about…retirement. Ethan will utilize Prudential Stages for Retirement and Prudential’s team of financial advisors to let his money work for him as he builds his tennis career. Through the power of compound interest, the investment could be worth as much as $2.8 million – nearly the value of the grand prize at the US Open – when he is eligible for retirement. Green, a former college athlete who directed such iconic films as Monsters and Men, Joe Bell, and King Richard, agrees and says his background in sports was one of the primary reasons he decided to sign on as director. Throughout the ad are a variety of those inspiring moments: Ethan at center court of a large-scale stadium. Sitting on the sidelines. Walking down the tunnel. Preparing in the locker room. Near the end, he’s preparing for a serve, and hitting it across the net in what is now the exciting and defining moment of the rest of his life. The voice-over describes Ethan as an underdog, a long shot, a first timer. But it also describes him as ‘something that not too many people ever get to be. A professional.’ The ad is designed to encourage everyone at every age to seize ‘Now What?’ moments (the moments you realize your life has changed for the better) and take their financial future to the next level. This strategy will help Ethan prepare for any future in tennis and beyond. Ethan’s ad with Prudential will air on ESPN, ABC, and the Tennis Channel for the duration of the tournament, including the men’s and women’s quarterfinals and semifinals and the women’s championship, and will be supported by a paid social media and digital campaign. The ad is in addition to a global campaign for Prudential’s global investment management division (PGIM) in partnership with Cam Norrie, the world’s #13 tennis player and the British #1. PGIM will be prominently featured on Cam’s shirt sleeve during the Australia Open, the French Open, the US Open and Wimbledon. Prudential and PGIM also will be featured on shirt sleeves for 40 matches at the US Open.
Medientyp	Fernsehen
Länge	30 seconds
Werbeleiter	Susan Johnson
Werbeleiter	Richard Parkinson
Werbeleiter	Corinne Cuthbertson
Werbeleiter	Kirk Peterson
Werbeleiter	Bassem Nassar
Werbeleiter	Brandii Reid
Werbeleiter	Brett Tuller
Werbeleiter	Rita Beim
Werbeleiter	Krystal Tedesco
Werbeleiter	Kalli Chapman
Chief Creative Officer	Shayne Millington
Chief Creative Officer	Pierre Lipton
EVP, Executive Creative Director	Larry Platt
EVP, Executive Creative Director	Danny Rodriguez
SVP, Group Creative Director	Brad Soulas
SVP, Group Creative Director	Kristine Baker
Creative Director	Nick Ciomperlik
Creative Director	Nickie Thongton
EVP, Chief Production Officer	Aaron Kovan
SVP, Executive Integrated Producer	Debbie Dunlap
Integrated Producer	Ani Goldoni
EVP, Head of Communications	Alexandra Velasco
EVP Head of Talent Partnerships	Danielle Korn
Senior Director Celebrity Partnerships and Talent	Damien Choy Smith
Musiklizenzen	Jamie Jou
Business-Manager	David Halberstadt
VP, Director Talent Payment	Terry Marcello
Talent Payment Manager	Lisa Schieder
SVP, Executive Account Director	Socrates Papazoglou
Etatdirektor	Paige Lacey
Account Executive	Toyin Lanade
Assistant Account Executive	Tess Tobias
SVP, Group Strategy Director	Anna Andreis
VP Strategy Director	Amadeo Plaza
Senior Strategist	Bree West
Associate Strategist	Jason Wang
Regisseur	Reinaldo Marcus Green
Geschäftsführer	David Morrison
Executive Producer	Jen Beitler
Executive Producer	Megan Moore
Produzent	Francesco Soru
Production Supervisor	Nicole Holloway
Redaktionsbüro	No6 NYC
Produktionsleitung	Laura Molinaro
Executive Producer	Corina Dennison
Produzent Post-Produktion	Martino Baltiero
Cutter	Dhakil Hausif
Cutter	Bryan Wetzel
Cutter	Maxwell Redinger
Assistenzredakteur	Efthimi Matsamakis
Finishing Producer	Mark Reyes
GFX Artist	Christian Matts
Senior Flame Artist	Ed Skupeen
Kolorist	Steven Picano
Post-Produktion	Revolve
Produzent Post-Produktion	Bianca Muccia
Produzent Post-Produktion	Gilda McCrann
Mix	Michelle Kerzner
PR Agency	Current Global
Talent	Ethan Quinn