Tom Godici
Executive Creative Director at BBDO New York
New York, Vereinigte Staaten von Amerika
TitelAirbag
Agentur
Kampagne Best-Engineered - Lenovo
Werbende Lenovo
Marke Lenovo
PostedJuli 2007
Produkt ThinkPad
Geschäftsbereich Computers, PDAs & Rechenmaschinen
Slogan New World. New Thinking.
Story AIRBAG was shot at El Toro air force base in California. 2 Stunt men coordinated and acted in the spot. The unique airbag inflatable suit was designed and built from scratch. The Stunt guy dropped from a platform 25 feet in the air.
Philosophie This campaign is about making heroes of the people who design and create Lenovo products: the world’s best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company.
Problem The new world isn’t being built by movie stars or football players, pop singers or supermodels. It’s being built by scientists and researchers and engineers. They’re the people who should be celebrated. The people who are really doing something to make our lives better.
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