| Titel | Wrong Direction |
| Agentur | Dare |
| Kampagne | Wrong Direction |
| Werbende | Edge Foundation |
| Marke | Edge |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2007 / 8 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Slogan | Another way forward |
| Story | The commercial dramatizes the problem of pushy parents who may be driving their children down an education road which isnt right for them. It also highlights the options available for the one in five young people who think they have been pushed down the wrong learning path. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Sonny London |
| Regisseur | Fredrik Bond |
| Art Director | Dave Hobbs |
| Filmproduzent/Produzent | Helen Kenny |
| Etatdirektor | Lisa Morrison |
| Texter | Richard Stoney |
| Agency Producer | Russell Taylor |
| Cutter | Tim Thornton-Allen |
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