Titel | Beautiful Monster |
Agentur | Wieden + Kennedy |
Kampagne | Beautiful Monster - Nike |
Werbende | Nike |
Marke | Nike |
Posted | September 2007 |
Produkt | Team Elite II |
Geschäftsbereich | Sportbekleidung |
Story | The players of a high school basketball team show what happens when their individual skills come together to create an unstoppable force: The Beautiful Monster. |
Problem | With the release of the Nike Team Elite Footwear Series, it was needed to emphasize the need for team players to understand their roles in the larger team mission; all with an edgy, powerful, aggressive and intimidating tone. Make team players proud to be part of their team. |
Medientyp | Fernsehen |
Länge | |
Creative Director | Tyler Whisnand |
Creative Director | Mike McCommon |
Texter | Ian Fairbrother |
Art Director | Aaron Allen |
Etatdirektor | Desmond Marzette |
Kundenbetreuer | Michael Dalton |
Agency Producer | Krystle Mortimore |
Agency Producer | Shannon Worley |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Agency Executive Producer | Ben Grylewicz |