Just Eat - "Get Stuck In"

McCann London

McCann London London, Großbritannien

4950

Marke: Just Eat
Länder: Großbritannien

Werbende: Just Eat

Titel	Get Stuck In
Agentur	McCann London
Kampagne	Get Stuck In
Werbende	Just Eat
Marke	Just Eat
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 6
Geschäftsbereich	Andere Online-Dienste
Philosophie	Just Eat is coupling up with Love Island once again for another long hot summer. Now in its third year, the partnership returns with the ‘Get stuck in’ sponsorship campaign, created by McCann London. It reunites lovebirds Izzy and Lloyd, and geckos Gaz and Oz, along with two new villa arrivals - Cam the chameleon and Tina the turtle. The two new characters are voiced by comedian, actor and writers, Roisin Conaty and Isy Suttie. The original cast of British rapper and singer/songwriter Lady Leshurr, and comedians Inel Tomlinson, Tez Ilyas and Jamali Maddix continue to voice the popular characters, providing a diverse range of accents from across the UK. Like every meme-filled whatsapp group, the animatronic characters can’t help but comment on the comings and goings in the villa, weaving in the iconic catchphrases, and discussing their love of delicious food. All idents close on a beautiful shot of a meal, not only showcasing the broad range available on the food delivery app, but whetting audience appetite and putting Just Eat top of mind when hunger strikes. For the first time, Just Eat will also feature its branded restaurants partners, incorporating McDonald’s, Greggs, Creams and German Doner Kebab within the campaign, demonstrating how its offering can satisfy cravings at any time of day, any day of the week. The 15”, 10” & 5” idents, narrated by Love Island voiceover Iain Stirling, will run across TV, VOD and social, created by McCann London and produced through Craft. Social strategy and creative were managed by Byte London, with PR delivered by Mischief. The campaign breaks on Monday 6th June, with the hotly anticipated launch of the new Love Island series on ITV2. Just Eat also returns as co-sponsor of the Love Island: The Morning After podcast. The animatronics are designed, built and puppeteered by the best in class and award-winning John Nolan studio. They have evolved the original creatures, both inside and out, and have created the two new characters with incredible attention to detail. All six characters are more life-like, charming and tactile than ever before. The campaign was created by Adam Taylor-Smith and Stephen Yeates and directed by Terri Timely through Park Pictures. This work comes hot on the heels of Just Eat’s new global campaign featuring Katy Perry, which launched on 18th May.
Medientyp	Sponsoring
Länge	112 seconds
Creative Director	Alexei Berwitz
Creative Director	Rob Webster
Regisseur	Terri Timely
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Geschäftsführender Teilhaber	Tommy Smith
Creative Teammitglied	Stephen Yeates
Sounddesigner	Culum Simpson
Global Art Director	Emma Williams
Leiter Strategie	Theo Izzard-Brown
Head of Integrated Production	Sophie Chapman-Andrews
Produzent	Jacob Gardner
Creative Teammitglied	Adam Taylor-Smith
Food Stylist	Katie Giovanni
Head of Design	Lisa Carrana
Producer	Grace Thorpe
Executive Producer	Amos Usiskin
Business Affairs	Val Boyce
Marketing Director	Matt Bushby
Head of Marketing	Victoria Gold
Marketing Manager	Alice Saleh
Kolorist	Pete Oppersdorff
Produktionsfirma	Park Pictures
Ton	String & Tins
Produktionsfirma	Craft London
Social Media Agentur	Byte London
Puppeteers and animatronics	John Nolan Studio
Senior Marketing Executive	Vinay Patel
Marketing Project Manager	Katie Wood
Senior Account Director	Francesca Goring
Planner Director	Natalie Lau
Senior Planner	Ipeknaz Erel
Projektleiter	Steph Dix
Account Associate	Sophie O’Brien
Leitender Produktionsverantwortlicher	Ben Clark
Implementation Director / Production Supervisor	Daniela Fornabaio
Voice Talent	Iain Stirling
Voice Talent	Lady Leshurr
Voice Talent	Inel Tomlinson
Voice Talent	Tez Ilyas
Voice Talent	Jamali Maddix
Voice Talent	Roisin Conaty
Voice Talent	Isy Suttie
Executive Producer	Sophie Hubble
Produzent	Annabel Ridley
Head of Sales	Bethany Reilly
Produktionsmanager	Fred Deedes
Direktor Fotografie	Donovan Sell
Produktionsfirma	Company 247
Production Services Producer	Joana Burgues
Produktionsmanager	Nacho Piñar
Produktionsdesigner	David Reig
Post-Produktion	Stitch
Cutter	Tim Hardy
Post-Produktion	The Mill London
VFX Executive Producer	Ryan Hancocks
VFX Supervisor	Dan Lorenzini
VFX Supervisor	Lora Nikolaeva
Produzent Ton	Maddy Lebel
Medienagentur	UM London
Implementation Director / Production Superviso	Aurelia Aziza