| Titel | The Tattoo Wall |
| Agentur | Different |
| Kampagne | The Tattoo Wall |
| Werbende | Bayer |
| Marke | Bepanthenol Tattoo |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 5 |
| Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
| Philosophie | According to the Bayer brand Bepanthenol Tattoo, these are the three moments at the heart of tattoo skin care, a concept that even today many Italians - among the most tattooed in the world - tend to overlook. For this reason, in order to attract their attention and raise awareness on the topic, Bayer together with Different - communication company part of UNA Aziende della Comunicazione Unite - chose to do something that was absolutely impossible to ignore: The Tattoo Wall, the world's largest tattoo. Created on a three-and-a-half-by-two-meters synthetic leather panel, The Tattoo Wall combines the uniqueness of tattooing on skin with the magnificence of street art, aiming to tell in a fresh and amazing way the three fundamental steps to take care of tattooed skin. Three exceptional tattoo artists signed The Tattoo Wall: Samuela Maggi, Vale Lovette and Vinnie La Rosa. From the perfect combination of their different styles and artistic sensibilities, comes the idea for the subject, that takes inspiration from the three products of the Bepanthenol Tattoo line to give life to a stunning artwork. Three muses - symbols of beauty, strength and care - represent through a series of visual metaphors the key words of tattoo skin care: waves and splashes of water to symbolize the importance of cleansing, a snake enveloping and defending its muse to evoke the theme of hydration, and finally, large white lily petals sheltering the skin to recall sun protection. During a weekend in May, the Milanese and tourists living in the city were able to admire The Tattoo Wall in the gorgeous setting of the Darsena, in Piazza 24 Maggio, and discover the meaning of the work thanks to a QR Code. But the tale of tattoo skin care also continues online, thanks to the dedicated landing page [www.bepanthenol.it/it/mondo-tattoo/tattoo-wall/] and the Instagram profile @BepanthenolTattoo, which will host a series of contents such as video interviews, educational pills and in-depth analysis dedicated to the products of the Bepanthenol Tattoo line. This also includes media relations activities, with the aim of promoting the project, the brand and the products of the Bepanthenol Tattoo line. |
| Medientyp | Case Study |
| Länge | |
| General Manager | Luca Cavalli |
| Chief Creative Officer | Francesco Guerrera |
| Executive Creative Director | Simone Cristiani |
| Creative Director | Fabrizio Di Rosa |
| PR Director | Simone Contini |
| PR Account Coordinator | Ilaria Muolo |
| PR Account Manager | Gianmarco Monterosso |
| Senior Art Director | Nicolas Ballocco |
| Senior Copywriter | Laura Canto |
| Senior Art Director | Giorgia Pedrotta |
| Senior Copywriter | Nunzio Tomasello |
| Content Manager | Laura Doni |
| Head of Event | Marcello Boromei |
| Event Manager | Silvia Nicolai |
| Grafik-Designer | Carlo Baldessarelli |
| Production Director | Giorgia Favaretto |
| Produktionsmanager | Diego Donetto |
| Director / DOP | Dejan Lakic |
| Fotograf | Damiano Ballarin |
| Motion Graphic Designer | Federica Schiurru |