Titel | Skoda Fabia - Bigger than it looks. |
Agentur | Nord DDB STO |
Kampagne | Skoda Fabia - Bigger than it looks. |
Werbende | Volkswagen |
Marke | Skoda |
Posted | Oktober 2007 |
Produkt | Fabia |
Geschäftsbereich | Autos |
Slogan | Bigger than it looks. |
Philosophie | The solution for the billboard was to create an optical illusion that made the Fabia grow along when you droe past it. The billboard is part of a larger campaign where optical illusions illustrated that Skoda Fabia is Bigger than it looks. |
Problem | Skoda Fabia is a small car with a almost impossible large interior. Show that Skoda Fabia is bigger than it looks on a billboard. |
Ergebnis | Even if it had with the campaign or not, Skoda Sweden ran out of Fabia cars. |
Medientyp | Plakat |
Markt | Schweden |
Art Director | Lennart Claesson |
Creative Director | Andreas Dahlqvist |
Account Executive | Cattis Håkansson |
Texter | Martin Lundgren |
Etatdirektor | Ann Ysten |