Titel | Clear Cut |
Agentur | DDB Canada |
Kampagne | Earth Day Canada |
Werbende | Earth Day Canada |
Marke | Earth Day Canada |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 5 |
Geschäftsbereich | Gemeinnützige Organisationen |
Slogan | What will it take to make you care about the environment? |
Philosophie | Through these ads Earth Day Canada wanted to tell people that just because they don’t always see the environmental implications of their actions, doesn’t mean they don’t exist. It urges people to care for the environment as if it directly affected their life. |
Problem | Make Canadians aware of environmental conditions they may not see everyday. |
Medientyp | Zeitungsanzeige |
Creative Director | Denise Rossetto |
Creative Director | Todd Mackie |
Stellvertretender Creative Director | Paul Wallace |
Stellvertretender Creative Director | Matt Antonello |
Stellvertretender Creative Director | Paul Riss |
Art Director | Rebecca May |
Texter | Domenique Raso |
Agency Producer | Rose-Ella Morrison |
Kundenbetreuer | Katie Musgrave |