| Titel | Back Scar |
| Agentur | TBWA\Vancouver |
| Kampagne | Back Scar |
| Werbende | BC Lung Association |
| Marke | BC Lung Association |
| Posted | November 2007 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | For more information on lung cancer, keep smoking. |
| Medientyp | Presse & Publikationen |
| Markt | Kanada |
| Creative Director | Paul Little |
| Texter | Paul Little |
| Art Director | Angela Sung |
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