Titel | #GoEqual |
Agentur | Africa |
Kampagne | #GoEqual |
Werbende | #GoEqual Movement |
Marke | #GoEqual Movement |
Posted | Juli 2020 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Philosophie | Inequality in sports is latent, especially in football. In 2018, Marta Vieira da Silva, considered the greatest name of all time in women's football, received several proposals for sports sponsorship, for values up to 24 times lower than the big stars of men's football. Even though she is the first athlete in history to win the Best Player of the Year award by FIFA six times. Africa created a black boot with no sponsorship and a symbol of equal stamping, so that the best player on the planet could compete for the FIFA Women's World Cup in France, in 2019. |
Medientyp | Public Relations |
Länge | |
Chief Creative Officer | Sergio Gordilho |
Executive Creative Director | Matias Menendez |
Creative Director | Rodrigo Marangoni |
Art Director | Chico Medeiros |
Art Director | Sergio Gordilho |
Texter | Mateus Oliveira |
Projektleiter | Monique Lopes Lima |
Projektmanager | Juliana Leite |
Projektmanager | Fernanda Segura |
Project Producer | Isabela Levy |
Project Producer | Julian Newman |
Project Producer | Fernando Alonso |
Client Services | Carolina Boccia |
Client Services | Heloisa Pupim |
Client Services | Rafael Marques |
Client Services | Natalia Pacheco |
Client Services | Vivianne Santos |
Data Strategist | Ana Carolina Santos |
Data Strategist | Caroline Ferraz |
Data Strategist | Keila Silva |
Data Strategist | Gustavo Muneratto |
Agency Producer | Rodrigo Ferrari |
Agency Producer | Tais Olhiara |
Agency Producer | Carmen Castilho |
Social Strategist | Sabrina Teixeira |
Social Strategist | Dayana Teixeira |
Druck-Produzent | Carla Lustosa |
Druck-Produzent | Fernanda Badan |
Druck-Produzent | Edson Harada |
Fotograf | Rodrigo Pirim |
Cutter | Ernesto Neto |
Cutter | Reiner Mentges |
Tonproduktion | Satelite Audio |