Titel | Mercado Play is addictively free |
Titel (Originalsprache) | Mercado Play es adictivamente gratis |
Agentur | Gut |
Kampagne | Mercado Play is addictively free |
Werbende | Mercado Libre |
Marke | Mercado Play |
Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 2 |
Geschäftsbereich | Online-Freizeit-Service |
Philosophie | The campaign focuses on the consequences of "marathoning" series or movies until late, thanks to "Mercado Play", the new free streaming platform that works from the Mercado Libre app and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand. |
Medientyp | Fernsehen |
Länge | |
Founder & Chairman | Gastón Bigio |
Founder & Chairman | Anselmo Ramos |
Chief Creative Officer | Joaquín Cubría |
Chief Creative Officer | Ramiro Rodriguez Gamallo |
Chief Creative Officer | Matias Lafalla |
Regional Account Director & Partner | Natalia Noya |
Executive Creative Director | Laura Rapela |
Executive Creative Director | Diego Fernández Posada |
Creative Director | Agustín Fernandez Madero |
Creative Director | Gonzalo Nahuel Palma |
Art Director | Daniela Russel |
Cutter | Matías Simonet |
Geschäftsführer | Paula Medina Rivero |
Head of Design | Rosario Muñoz Lopez |
Etatdirektor | sofia goldin |
Account Supervisor | Julieta Altare |
Leiter Strategie | Javier Quintero |
Strategy Director | Mariana Varella |
Senior Brand Strategist | Juan Cistoldi |
Social Media Strategy Director | Ignacio Rocca |
Senior Social Strategist | Kevin Rehbein |
Head of Digital and Social | Gori Nastasi |
Texter | Daiana Benitez |
Art Director | Luz Di Cintio |
Grafik-Designer | Lucas Barreto |
Grafik-Designer | Sofia Iezzi Moñux |
Creative Manager | Florencia Vera |
Creative Manager | Paula Akel |
Produktionsleitung | Florencia Albizzati |
Produzent | Mariana Jauregui |
Produktionsfirma | Argentinacine |
Regisseur | Joaquín Güiraldes |
Regisseur | Inesa Villanueva |
Executive Producer | Laura Fassi |
Produzent | Germán Escande |
Direktor Fotografie | Mariano Monti |
Art Director | Sofía Marqués |
Casting | Saigon |
Casting Director | Martin Neuburger |
Head of Post Production | Aldo Ferrari |
Post Production Coordinator | Miranda Schwartz |
Cutter | Alejo Santos |
Cutter | Daniel Prync |
Digital Assets Assembly | Hernán Cali Ospina |
Kolorist | Alejandra Lescano |
Tonproduktion | Big Sound |
Musik | BAMBA MUSIC |
Werbeleiter | Yadia Coccaro |
Werbeleiter | Agostina Frascarelli |
Werbeleiter | Luciana Alejandra Diaz |
Werbeleiter | Macarena Rodriguez |
Werbeleiter | Agustina Cafaro |
Werbeleiter | Manuel Jesús Alonzo |