Currys PC World - "Show Me "

AMV BBDO

AMV BBDO London, Großbritannien

6998

Titel	Show Me
Agentur	AMV BBDO
Kampagne	Tech for the life you dream of…
Werbende	PC World
Marke	Currys PC World
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 3
Geschäftsbereich	Computers, PDAs & Rechenmaschinen
Slogan	tech for the life you dream of
Story	AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”
Philosophie	In “Pina Colada” a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of” followed by “and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.
Medientyp	Fernsehen
Länge	57 seconds
Creative Director	Clark Edwards
Texter	Clark Edwards
Executive Creative Director	Alex Grieve
Executive Creative Director	Adrian Rossi
Produzent	Andrew Studholme
Executive Producer	James Bland
Agency Planner	Sarah Sternberg
Direktor Fotografie	Christopher Sabogal
Agency Producer	Polly Lowles
TV Producer	Polly Lowles
Cutter	Ed Cheeseman
Agency Planner	David Edwards
Directors	The Bobbsey Twins From Homicide
Produktionsfirma	Blink London
Post-Produktion	The Mill London