Titel | Driveway |
Agentur | Wunderman Thompson Toronto |
Kampagne | Health - ParticipACTION |
Werbende | ParticipACTION |
Marke | ParticipACTION |
Posted | Januar 2008 |
Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
Problem | Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents. Scary stuff. They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents. Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy! |
Medientyp | Fernsehen |
Länge | |
Markt | Kanada |
Agency Producer | Clair Galea |
Regisseur | John Mastromonaco |
Etatdirektor | Michelle Milos |
Creative Director | Don Saynor |
Texter | Don Saynor |
Executive Creative Director | Martin Shewchuk |
Account Executive | Shelby Spigelman |
Cutter | Richard Unruh |
Executive Creative Director | Paul Wales |
Art Director | Jeff Wilbee |