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Amsterdam, Niederlande

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Onitsuka Tiger - "Zodiac race - AsicsDP"

Amsterdam Worldwide Group

Amsterdam Worldwide Group Amsterdam, Niederlande

7137

Marke: Onitsuka Tiger
Länder: Niederlande

Werbende: ASICS Corporation

Titel	Zodiac race - AsicsDP
Agentur	Amsterdam Worldwide Group
Kampagne	60th Anniversary - Onutsika Tiger
Werbende	ASICS Corporation
Marke	Onitsuka Tiger
Datum der ersten Ausstrahlung/Veröffentlichung	2009 / 2
Geschäftsbereich	Sportschuhe
Story	A global print campaign features photography of the Zodiac Race sneaker set against a canvas, traditionally hand-painted in oils, targeting style, fashion and influencer magazines.
Philosophie	In Japanese culture a 60th birthday is a milestone of major significance laden with symbolism around the "Cycle of Life", which is itself based on the Japanese Zodiac calendar. The agency has reworked the ancient Zodiac legend, which tells how 13 animals raced against each other to secure a spot in the Zodiac Calendar, to create a campaign that works across multiple communications channels. These include a one meter-long sneaker diorama; an animation, print ads; online and in-store executions.
Problem	The agency is poised to launch a year-long campaign for Onutsika Tiger, ASIC's premium heritage sneaker and apparel brand, which celebrates its 60th anniversary this year. It will also promotes the brand's Spring-Summer 2009 collection.
Medientyp	Presse & Publikationen
Executive Creative Director	Richard Gorodecky
Creative Director	Andrew Watson
Texter	Gillian Glendinning
Art Director	Jasper Mittelmeijer
Agency Producer	Samantha Koch
Animation	Jonathan Garin
Compositor	Jonathan Garin
Compositor	Naomi Nishimura
Animation	PandaPanther
Executive Producer	Senju Hudson
Produzent	Sarah Obermeister Kraatz
Produzent	Lydia Holness
Coordinator	Natsu Takahashi