| Titel | Bottlechest |
| Titel (Originalsprache) | Flaschenbrust |
| Agentur | Demner, Merlicek & Bergmann |
| Kampagne | Bottlechest |
| Werbende | Vöslauer Mineralwasser AG |
| Marke | Vöslauer Natürliches Mineralwasser |
| Posted | Februar 2008 |
| Produkt | Vöslauer Natural Mineral Water |
| Geschäftsbereich | Alkoholfreie Getränke |
| Story | For the world breast cancer day (1st of October) Vöslauer, an Austrian bottled water company, addresses the issue that one out of 9 Austrian women suffers from breast cancer. Each bottle label comes with the Pink Ribbon and every 9th bottle is coloured in pink. |
| Philosophie | A striking image with two bottles resembles the female chest and dramatises the fate of falling ill: One out of 9 women suffers from breast cancer. Remember your check-up. |
| Problem | Additionally a motif that raises public awareness and reminds every woman to do regular check-ups was to be developed. |
| Medientyp | Presse & Publikationen |
| Markt | Österreich |
| Werbeleiter | Birgit Aichinger |
| Account Executive | Regina Fischer |
| Etatdirektor | Yvonne Fricke |
| Creative Director | Rosa Haider-Merlicek |
| Fotograf | Joachim Haslinger |
| Creative Director | Franz Merlicek |
| Konzept | Felix Broscheit |
| Konzept | Daniela Drennig |
| Konzept | Viktoria Farda |
| Texter | Viktoria Farda |
| Art Director | Franz Merlicek |
| Art Director | Daniela Drennig |
| Grafik-Designer | Daniela Drennig |