Frontline19 - "Sicker Than The Patients 3"

adam&eveDDB

adam&eveDDB London, Großbritannien

229

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Frontline19
Länder: Großbritannien

Werbende: Frontline19

Titel	Sicker Than The Patients 3
Agentur	adam&eveDDB
Kampagne	Sicker Than The Patients
Werbende	Frontline19
Marke	Frontline19
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 4
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Story	The print draws attention to the severity of the symptoms that NHS workers are experiencing in comparison to some of the patients that they’re treating.
Philosophie	With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic.
Medientyp	Außenwerbung
Länge	120 seconds
Chief Creative Officer	Richard Brim
Executive Creative Director	Ant Nelson
Executive Creative Director	Mike Sutherland
Creative Director	Richard Gayton
Creative Director	Darren Beresford
Texter	Darren Beresford
Chief Executive Officer (CEO)	Miranda Hipwell
Art Director	Richard Gayton
Head of Integrated Production	Nikki Cramphorn
Assistant Producer	Holly Wormleighton
Druck	Jaki Jo Hannan
Creative Excellence Manager	Cassie Bodaly
Projektleiter	Andrea Kenyon
Leiter Strategie	Martin Beverley
Planungsleiter	Will Grundy
Kaufmännischer Geschäftsführer	Adam Patel
Etatdirektor	Renee James
Projektmanager	Josie Shand
Legal	Candice Macleod
Legal	Tom Campbell
PR Executive	Shehneal Dhaliwal
PR Assistant	Femke Pusey
Kundenbetreuer	Lydia Bauer
Business Affairs Manager	Edan Cummins
Produktionsfirma	Morton Jankel Zander (MJZ)
Regisseur	Henry Hobson
Direktor Fotografie	Ben Seresin
Produzent	Lucy Jones
Produktionsleitung	Lucy Jones
Executive Producer	Lindsay Turnham
Produktionsmanager	Dulcie Menzie
Sound Recordist	Paddy Owen
Produktionsdesigner	Sophie Becher
Hair	Natasha Lawes
Assistant Director	Jim Cole
Gaffer	Niko Kalermarakis
Kostüme	Rebecca Rich