Sam Chappell
Associate Creative Director at Saatchi & Saatchi, Sydney
Sydney, Australien
TitelMiddle Men
Agentur
Kampagne Middle Men
Werbende FOXTEL
Marke FOXTEL/Fox Sports
PostedMärz 2008
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Philosophie
Three Drunk Monkeys have created a new campaign to promote coverage of the National Rugby League (NRL) & Australian Football League (AFL) for pay television provider FOXTEL & channel Fox Sports.


The campaign launched on February 28 and will run for four weeks.


The approach taken in the AFL commercial plays on long-standing club rivalries with two guys who support opposing teams refusing to talk to each other once the season begins.


In the NRL commercial an unsuspecting boss learns not to mess with the importance of FOXTEL & Fox Sports exclusive coverage of Monday Night Football.
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