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Philip Bolland
Philip Bolland
Sounddesigner at Factory Studio
London, Großbritannien
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Titel#UNHATEWOMEN
Agentur
Kampagne #UNHATEWOMEN
Werbende Terre des femmes
Marke Terres des femmes
PostedDezember 2020
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story TERRE DES FEMMES has been fighting on behalf of women's rights for years. With the #UNHATEWOMEN campaign (unhate-women.com), the women's rights organisation has now succeeded in drawing attention to the widespread hate crimes against women and girls on the Internet. In a very short time, the campaign generated nationwide attention while increasing the pressure on politicians to act. Most successfully: The German Federal Council approves a legislative package against hate crimes. In the future, hate crimes and threats on the Internet will be prosecuted more vigorously and effectively.
Philosophie What remains of the lyrics when they are taken out of their context: pure misogyny Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Placing them in the hands of those who are subjected to verbal violence in their lyrics. Read out by women and free from bling-bling and booming beats, only one thing remains out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way. We don't criticise the artists, but rather their lyrics that scorn women. That is how we spark a discussion on the topic of hate crimes against women in the German rap scene. And whoever feels that they have been absolved of their responsibility by claiming the lyrics are an expression of artistic freedom, can at least be aware of the consequences of this alleged art thanks to the campaign.
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