Titel | Im so glad youre here |
Titel (Originalsprache) | Une Chance quon sa |
Agentur | LXB Communication Marketing |
Kampagne | Im so glad youre here |
Werbende | Gouvernement du Québec |
Marke | Ministère de la Famille et des aînés du Québec |
Posted | März 2008 |
Produkt | Social service |
Geschäftsbereich | Gemeinnützige Organisationen |
Slogan | Une chance quon sa |
Story | Using the well-known French song refrain Une Chance quon sa (Thank goodness we have each other), position elders as an important and key part of society. Words sung: Thank goodness Ive got you... I have you... You have me... we have each other. |
Philosophie | A TV and radio campaign that shows elders in helpful and essential situations with people from subsequent generations. |
Problem | Context: elders are often marginalized, taken for granted or pushed by the wayside... while in real life, their contributions to our society are countless. How do we counter this societal perception? |
Medientyp | Fernsehen |
Länge | |
Markt | Kanada |
Art Director | Jean Bissonnette |
Account Executive | Pier Lalonde |
Etatdirektor | Manon Deschênes |
Musik | Jean-Pierre Ferland |
Filmproduzent/Produzent | Charles Gaudreau |
Regisseur | Dominic L James |
Creative Director | Pier Lalonde |
Produktionsfirma | 6ix Degres |