| Titel | Reactions |
| Agentur | Dare |
| Kampagne | Reactions |
| Werbende | Time to Change |
| Marke | Time to Change |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 3 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | An office worker imagining the possible reactions of his colleague (who has been away from work with a mental health problem) when he asks how he is feeling. The creative ends with his colleague’s real reaction – ‘I’m ok, thanks for asking’ – in an attempt to debunk people’s fears, showing how ridiculous people's negative assumptions are. It introduces the new strapline: ‘It’s time to talk. It’s Time to Change.’ |
| Problem | Debunk people's fears and awkwardness around mental health problems, so they feel more comfortable to talk about them. |
| Medientyp | Fernsehen & Kino |
| Texter | Matt Lever |
| Art Director | Helen Board |
| Regisseur | Tom Tagholm |
| Produktionsfirma | Blink London |
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