Krungthai Bank - "Young Man and The Seal"

CJ Worx

CJ Worx Bangkok, Thailand

Awards

4979

Marke: Krungthai Bank
Länder: Thailand

Werbende: Krungthai Bank

Titel	Young Man and The Seal
Agentur	CJ Worx
Kampagne	Young Man and The Seal
Werbende	Krungthai Bank
Marke	Krungthai Bank
Datum der ersten Ausstrahlung/Veröffentlichung	2018
Geschäftsbereich	Bank Services, Börsenmakler
Philosophie	‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audiences and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying.
Medientyp	Interaktiv
Länge	191 seconds
Executive Creative Director	Saharath Sawadatikom
Social Copywriter	Maytaporn Mujjalinkool
Stellvertretender Creative Director	Chalotorn Nuanthong
Stellvertretender Creative Director	Vuttichai Chongsanguan
Art Director	Nida Techakitteranun
Art Director	Saharath Sawadatikom
Art Director	Chalotorn Nuanthong
Texter	Nawaporn Suetrong
Texter	Vuttichai Chongsanguan
Strategic Planner	Saris Trakarnsrisunun
Project Manager	Autcharawan Laohachataroop
General Manager	Chawana Keeratiyutamonkul
Media Agency	Spore Bangkok
Account Director	Nakharin Uthaichalanon
Associate Digital Media Planning Director	Khwanchanok Poochaiwattananon
Digital Media Planner	Pacharaponr Wongwithoothai
Digital Media Planning Assistant	Thanakorn Sangchan
Communication Manager	Theerawut Sathitphattarakul
Account Executive	Monsinee Nareephot
Produktionsfirma	The Film Factory Ltd.
Director	Taya Soonthonvipat
Assistant Director	Wityawat Lakam
Executive Producer	Rewat Vorarat
Direktor Fotografie	Chankit Chamnivikaipong