| Titel | Kirsty |
| Agentur | Publicis Mojo Sydney |
| Kampagne | Hidden Truths - Nescafé |
| Werbende | Nestlé |
| Marke | Nescafé |
| Posted | April 2008 |
| Produkt | Antioxidants |
| Geschäftsbereich | Kaffee, Tee, Kakao |
| Slogan | Coffee is a Natural Source of Antioxidants |
| Story | Hidden Truths. The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans. |
| Philosophie | The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean. |
| Problem | The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. |
| Ergebnis | The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Mehr Informationen | www.hiddentruths.com.au/ |
| Filmproduzent/Produzent | Angela Bray |
| Tonstudio | Aleesha Dibbs |
| Agency Producer | Jasmin Ferguson |
| Art Director | Kirsty Gavin |
| Texter | Dean Hunt |
| Tonstudio | Nick Maher |
| Regisseur | Fiona McGee |
| Cutter | Simon Njoo |
| Other | Florence Tourbier |
| Creative Director | Micah Walker |
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