Toyota Corolla Hatch - "Drive Your Obsession"

FCB South Africa

FCB South Africa Johannesburg, Südafrika

4620

Titel	Drive Your Obsession
Agentur	FCB South Africa
Kampagne	Drive Your Obsession
Werbende	Toyota Motor Corporation
Marke	Toyota Corolla Hatch
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 2
Geschäftsbereich	Kraftfahrzeuge
Philosophie	Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, including edgy angular styling and Toyota’s revolutionary 1.2 Turbocharged engines, to appeal to the ‘expressive’ hatchback buyer. FCB Joburg was challenged to take the Toyota Corolla Hatch and make it a strong competitor and key motivator for the ‘expressive’ hatch driver, someone who regards styling as important as functionality and performance.
Medientyp	Fernsehen
Länge	40 seconds
Strategic Planner	Stuart Sims
Texter	Snooze
Texter	Stefan Schutte
Art Director	Nicola Bower
Executive Creative Director	Brett Morris
Creative Director	Tian van den Heever
TV Producer	Iolanthe Grobler
Business Director	Reagen Kok
Account Director	Darren Morris
Project Manager	Keshena Chetty
Production Company	Your Girlfriend
Director	Morgan Dingle
Post Production Company	Blade