Birgit van den Valentyn
Executive Creative Director at Ogilvy Germany
Berlin, Deutschland
TitelWasher
Agentur
Kampagne The Recycling Campaign - Volkswagen
Werbende Volkswagen
Marke Volkswagen
PostedMai 2008
Produkt Volkswagen Recycling
Geschäftsbereich Kraftfahrzeuge
Slogan The Golf. 95% Recyclable
Story Volkswagen are built to be up to 95% recycable.

This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness.
Philosophie We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater – because 95% of every Volkswagen scrapped car will become something new.

Merely 5% cannot be recycled.
Medientyp Presse & Publikationen
Markt Deutschland
Grafik-Designer
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Account Executive
Etatdirektor
Grafik-Designer
Executive Creative Director
Executive Creative Director
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