Titel | Washer |
Agentur | DDB Berlin |
Kampagne | The Recycling Campaign - Volkswagen |
Werbende | Volkswagen |
Marke | Volkswagen |
Posted | Mai 2008 |
Produkt | Volkswagen Recycling |
Geschäftsbereich | Kraftfahrzeuge |
Slogan | The Golf. 95% Recyclable |
Story | Volkswagen are built to be up to 95% recycable. This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness. |
Philosophie | We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled. |
Medientyp | Presse & Publikationen |
Markt | Deutschland |
Grafik-Designer | Jussi Jääskeläinen |
Fotograf | Matthias Koslik |
Account Executive | Silke Lagodny |
Etatdirektor | Cathleen Losch |
Grafik-Designer | Olivia Nowak |
Executive Creative Director | Bert Peulecke |
Executive Creative Director | Stefan Schulte |
Art Director | Tim Stübane |
Texter | Birgit van den Valentyn |