| Titel | MLA Beef - Steak on the Barbie |
| Agentur | BMF |
| Kampagne | Beef - steak on the barbie |
| Werbende | Meat and Livestock Association |
| Marke | Beef |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 11 |
| Geschäftsbereich | Fleisch, Wurstwaren |
| Slogan | Throw another steak on the barbie |
| Story | Every Australian has been taunted with the expression, "Throw another Shrimp on the barbie". We're banding Aussies together to set the record straight and tell the world: we barbecue beef! The TVC features funny man Merrick Watts as the voice of the campaign, as he calls on Australians to sign a petition to get the 1984 tourism ad that started it all, remade with the right line: "Throw another STEAK on the barbie." |
| Medientyp | Fernsehen |
| Regisseur | Stephen Carroll |
| Strategieplaner | Christina Aventi |
| Texter | Andie Graham |
| Art Director | Trent Hendrick |
| Executive Creative Director | Laura Sampedro |
| Executive Creative Director | Carlos Alija |
| Other | Stephen McArdle |
Mehr Projekte
ALLE SEHENSecond Chance Champions (Trailer)
- MARKE:
- Transplant Australia
- AGENTUR:
- Dentsu Creative
The Mo-Hair Suit
- MARKE:
- Politix
- AGENTUR:
- Bullfrog Media
Heroes - The Smith Family
- MARKE:
- The Smith Family
- AGENTUR:
- BMF
Keyboard Queen
- MARKE:
- The Athlete's Foot
- AGENTUR:
- BMF