Hard Rock Café - "Greatness Happens Here"

YES, WE'RE OPEN Madrid, Spanien

376

Marke: Hard Rock Café
Länder: Spanien

Werbende: Hard Rock International

Titel	Greatness Happens Here
Agentur	YES, WE'RE OPEN
Kampagne	Greatness Happens Here
Werbende	Hard Rock International
Marke	Hard Rock Café
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 6
Geschäftsbereich	Gastätte & Schnellgaststätte
Philosophie	"Greatness Happens Here" is the latest campaign by Hard Rock Cafe to renew its partnership with Lionel Messi as their brand ambassador. In this extraordinary moment of his career, Messi steps into the vibrant role of chef at this renowned global restaurant, known for providing unforgettable brand experiences. Developed entirely by Yes, we're Open, this new campaign has the objective of strengthening the partnership between Hard Rock Cafe and the global football legend, Leo Messi. "Greatness Happens Here" builds upon the Live Greatness platform introduced by the brand in 2020 and will be launched in all Hard Rock Cafes worldwide and select hotels. The campaign will receive substantial marketing support, including mass media and social media coverage, as well as an innovative 360-degree web experience that adds an element of entertainment and fun.
Medientyp	Interaktiv
Länge	62 seconds
Markt	Vereinigte Staaten von Amerika, Argentinien
Chief Creative Officer	Sebastián Marvin
Schauspieler	Lionel Messi
Art Director	Barbie Marin
Geschäftsführender Teilhaber	Máximo Lorenzo
Geschäftsführer	Millie Vergara
Agency Producer	Luis Cristóbal
Werbeleiter	Elena Alvarez
Produktionsfirma	Smile
Regisseur	Marco Grandia
Produktionsfirma	24_7
Executive Producer	Rafa Reboll
Musik	Smile