46664/Coca-Cola - "Make Everyday Special"

WE ARE Pi

WE ARE Pi Amsterdam, Niederlande

9347

Marke: 46664/Coca-Cola
Länder: Niederlande

Werbende: Coca-Cola Company

Titel	Make Everyday Special
Agentur	WE ARE Pi
Kampagne	Make Everyday Special
Werbende	Coca-Cola Company
Marke	46664/Coca-Cola
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 3
Geschäftsbereich	Soft Drinks, Tonics
Slogan	Make everyday special for less than five euros
Story	Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
Philosophie	Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands. Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.” WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”. The campaign launches on 11th March.
Medientyp	Fernsehen
Länge	31 seconds
Soundtrack	Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
Creative Director	Barney Hobson
Creative Director	Rick Chant
Design Director	Nessim Higson
Creative	Kaz Salemink
Geschäftsführer	Alex Bennett Grant
Geschäftsführender Teilhaber	Patrick Garvey
Kundenbetreuer	Sam Speed
Strategy Director	Jessica Perri
Executive Producer	Kimia Farshidzad
Projektmanager	Ambar Surastri
Business Affairs	Barrie Williams
Produktionsfirma	Hazazah
Regisseur	Billy Pols
Direktor Fotografie	Wouter Westendorp
Herstellungsleiter	Cynthia Fidder
Produktionsmanager	Tjalf Melle
Cutter	Kim Hinrichs
Grade/Online	Glassworks Amsterdam
Music/Sound	Amp Amsterdam
Musik	Kilomash - “I’ll be on that new $@#%”
Musik	Chris de Burgh - “Lady in Red”