HBO - "HBO Voyeur"

SPCSHP

SPCSHP Brooklyn, Vereinigte Staaten von Amerika

Awards

15370

Marke: HBO
Länder: Vereinigte Staaten von Amerika

Werbende: Home Box Office, Inc.

Titel	HBO Voyeur
Agentur	SPCSHP
Kampagne	HBO Voyeur - Home Box Office
Werbende	Home Box Office, Inc.
Marke	HBO
Posted	April 2008
Produkt	hbovoyeur.com
Geschäftsbereich	Medien, Verlagswesen & Produktion
Philosophie	HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Medientyp	Internetseiten
Länge	105 seconds
Mehr Informationen	www.hbovoyeur.com
Regisseur	Jake Scott
Produzent	Jules Daly
Produzent	Frances McGivern
Produzent	David Mitchell
Account Supervisor	Jessica Mailloux
Creative Director	David Carter
Creative Director	Michael Smith
Texter	Greg Hahn
Texter	David Carter
Texter	Michael Smith
Produktionsfirma	Little Minx
Executive Creative Director	Greg Hahn
Art Director	David Carter
Agency Executive Producer	Brian DiLorenzo
Content Producer	Jiffy Iuen
Account Supervisor	Rob Rawley
Account Supervisor	Juliane Sunderland
Chief Creative Officer	David Lubars
Chief Creative Officer	Bill Bruce