Titel | Grannies |
Agentur | adam&eveDDB |
Kampagne | The smarter choice - Anheuser Busch |
Werbende | Anheuser-Busch |
Marke | Bud Light |
Datum der ersten Ausstrahlung/Veröffentlichung | 2008 / 5 |
Geschäftsbereich | Bier, Cidre |
Slogan | See the light |
Story | “Quad Bike” features a granny zipping about town on her Quad Bike in a super efficient manner. |
Philosophie | First TV advertising developed specifically for the Irish market |
Problem | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
Medientyp | Fernsehen |
Länge | |
Markt | Irland |
Soundtrack | Wild Things |
Werbeleiter | Alex Smith |
Creative Director | Mike Crowe |
Art Director | Rob Messeter |
Regisseur | John O'Hagan |
Produzent | Emma Cairns |
Media Planner | Jenny Byrne |
Agency Producer | Phil McCluney |
Etat-Planer | Adrian Hinds |
Etatdirektor | Paul Matuszczyk |